Frequently Asked Questions
A Google Local Services Ad (GLSA) is a type of online advertisement designed specifically for local businesses to showcase their services in a prominent position within Google search results. These ads are intended to connect local service providers, such as roofers, plumbers, electricians, and more, with potential customers in their service area.
GLSAs are displayed at the top of search results, above the traditional pay-per-click (PPC) ads, making them highly visible to users searching for local services. These ads feature the business’s name, phone number, customer rating, and a “Google Guaranteed” or “Google Screened” label if the business meets specific criteria set by Google.
One of the key advantages of GLSAs is their pay-per-lead pricing model, meaning businesses only pay when they receive a genuine lead in the form of a phone call or message from a potential customer. This differs from the traditional pay-per-click model, where businesses pay for each click on their ad regardless of the outcome.
To participate in Google Local Services Ads, businesses must create a profile and undergo a verification process, which may include background checks, license verification, and proof of insurance. Once approved, businesses can set a weekly budget, define their service area, and start receiving leads from potential customers in their targeted locations.
To qualify for Google Local Services Ads (GLSAs), you need to meet certain requirements set by Google. These requirements may vary depending on your location and industry, but generally include the following:
Business Verification: You need to create a Google Business Profile and verify your business information, including your physical location, contact information, and operating hours. This helps Google confirm that your business is legitimate and operational.
Service Area: Clearly define your service area within the GLSA platform. Your ads will be displayed to users searching for services within the specified area, ensuring that you only target potential customers within your reach.
Licensing and Insurance: Depending on your industry and location, you may be required to provide proof of valid professional licenses and insurance coverage. This helps Google ensure that your business is compliant with local regulations and industry standards.
Background Checks: Some industries, such as home services providers, require business owners and their employees to undergo background checks. These checks help verify the trustworthiness and safety of the professionals offering services to customers.
Google Guaranteed or Google Screened: To qualify for the “Google Guaranteed” or “Google Screened” label in your GLSA, you need to pass the verification process, which includes providing required documents and meeting the program’s criteria. These labels help build trust with potential customers by showing that your business is reputable and meets Google’s quality standards.
Reviews and Ratings: Maintaining a positive online reputation is essential for the success of your GLSA campaign. Encourage your customers to leave reviews and ratings on your Google Business Profile, as these will be displayed in your GLSA and can impact your ad ranking and click-through rate.
Budget: Set a weekly budget for your GLSA campaign, which determines how often your ad will be shown to potential customers. You will only be charged for leads you receive, not for impressions or clicks.
Once you meet these requirements and complete the setup process, your business will be eligible to participate in the Google Local Services Ads program.
Our digital marketing agency offers a range of services, including Facebook and Google Ads management, SEO, SEM, SMM, content creation, website design and development, reputation management, marketing automation, CRM integration, and more.
Digital marketing can help your business grow by increasing your online visibility, driving targeted traffic to your website, generating leads, and ultimately converting those leads into customers.
We specialize in working with roofing companies, helping them effectively target their audience and generate more leads through digital marketing channels.
We measure the success of a digital marketing campaign using key performance indicators (KPIs), such as website traffic, leads generated, conversion rate, and return on investment (ROI).
Our approach to creating a customized digital marketing strategy for your business involves understanding your goals, target audience, and competitive landscape. We then develop a comprehensive plan tailored to your specific needs.
The time it takes to see results from a digital marketing campaign varies, but clients typically start seeing improvements in website traffic and lead generation within 3-6 months.
SEO (Search Engine Optimization) focuses on improving your website’s organic search rankings. SEM (Search Engine Marketing) involves paid advertising on search engines, like Google Ads. SMM (Social Media Marketing) involves promoting your business on social media platforms.
We’d be happy to provide examples of successful campaigns we’ve managed for clients upon request.
Our pricing structure is flexible, offering both pre-set packages and customized plans based on client needs.
We stay up-to-date with the latest digital marketing trends and techniques through continuous research, attending industry events, and collaborating with other professionals.
Yes, we provide regular reports and updates on the progress of your marketing campaigns, ensuring transparency and accountability.
Our agency ensures compliance with data privacy regulations, such as GDPR and CCPA, by implementing best practices and working closely with legal experts.
We handle content creation by employing a team of skilled copywriters, graphic designers, and social media experts to produce high-quality, engaging content for your target audience.
Yes, we offer website design and development services as part of our digital marketing solutions.
We manage paid advertising campaigns by conducting keyword research, creating compelling ad copy, optimizing bids and budgets, and continuously monitoring and adjusting campaigns for maximum ROI.
Our experience with marketing automation and CRM integration includes working with popular platforms like Keap, Constant Contact, and Hubspot to streamline and optimize your marketing efforts.
Our agency handles client communication and project management through dedicated account managers, regular meetings, and a collaborative approach to ensure timely execution and client satisfaction.
Our onboarding process for new clients involves an initial consultation to understand your goals and needs, followed by the development of a customized digital marketing strategy and implementation plan.
You can choose specific services based on your needs, or opt for a full-service digital marketing package. Our goal is to provide flexible solutions that cater to the unique requirements of each client.